Brand Communications Specialist
Company: Xpedient Logistics
Location: Groveport
Posted on: October 18, 2024
Job Description:
Xpedient is a full-service 3rd party logistics provider. We have
experience helping a diverse client base in warehousing services,
transportation management, supply chain management, order
fulfillment and labor needs.SummaryAs the Brand Communications
Specialist at Xpedient, you will be the driving force behind our
internal and external communication and marketing strategies. This
role requires a versatile individual who can manage various
communication channels, execute marketing strategies, and enhance
our brand identity. You will work closely with sales, operations,
and executive management to achieve our business objectives. This
role offers a unique chance to significantly impact the company's
growth by leading both communication and marketing efforts, and
it's ideal for someone who is analytical, creative, and
entrepreneurial.ResponsibilitiesCommunication Management:
- External Communication: Oversee social media platforms, company
websites, and media relations.
- Internal Communication: Draft newsletters, memos, and internal
training materials.
- Crisis Communication: Develop and implement communication
procedures for various situations or crises.
- Brand Voice: Collaborate with other teams to define and
maintain the public voice of the brand.Marketing Leadership:
- Strategy Development: Create and execute marketing strategies
to drive brand awareness, generate leads, and support business
growth.
- Content Creation: Produce digital content for websites, social
media, and email marketing campaigns.
- Advertising: Manage LinkedIn and Google advertising/marketing
efforts.
- Design and Development: Handle some graphic design and website
design, development, and support.
- Sales Support: Provide marketing support to sales teams.
- Metrics and Analysis: Utilize Google Analytics to monitor KPIs
like website traffic and conversion rates, and assess marketing
effectiveness.
- Budget Management: Manage the marketing budget
effectively.Brand Management:
- Brand Identity: Cultivate and maintain a strong brand
identity.
- Market Research: Identify growth opportunities through market
research and competitive analysis.
- Trend Monitoring: Stay updated on industry trends and market
developments.Additional Responsibilities:
- Content Creation: Draft press releases, speeches, letters,
interdepartmental memos, contracts, and other business
correspondence.
- Issue Management: Identify and manage issues in a fast-paced
environment.
- Confidentiality: Handle confidential and sensitive company
information.Qualifications:
- Experience: Proven 2-3 years of experience in digital content
creation, website management, social media, and email
marketing.
- Analytical Skills: Proficiency in Google Analytics and other
analytical tools to measure marketing performance.
- Design Skills: Basic graphic design and website development
skills.
- Marketing Knowledge: Strong understanding of LinkedIn and
Google advertising/marketing.
- Communication Skills: Excellent written and verbal
communication skills, with the ability to draft a variety of
business documents.
- Entrepreneurial Mindset: Ability to work independently and
drive marketing initiatives in a fast-paced environment.
- Collaboration: Ability to work closely with sales, operations,
and executive management teams.
- Confidentiality: Trustworthy with handling sensitive
information.Regular Tasks:
- Social Media- Researching, creating, publishing, content
calendar
- Apparel- Design, Ordering, Maintain budget
- Sales- Support sales on a daily basis with researching new
marketing techniques, developing metrics, creating new sales
campaigns, etc.
- Graphic Design- Develop material for internal/external
distribution such as holiday cards, calendars, newsletter, safety
alerts, etc.
- Light contract work
- Report out on monthly metrics to leadership team and suggested
actions for approval
- Maintain website
- PowerPoint presentation creation
- Meeting coordinationMust be able to successfully pass a
background check and drug screen. Xpedient Logistics is an Equal
Opportunity Employer. Xpedient offers competitive wages, insurance
benefits (medical, dental, vision and life), paid time off and
holidays.
Compensation details: 70000-70000 Yearly Salary
PIaa5e4da85bc9-37248-35659925
Keywords: Xpedient Logistics, East Lake , Brand Communications Specialist, Other , Groveport, Florida
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