Lead Generation Specialist
Company: Xpedient Logistics
Location: Groveport
Posted on: October 18, 2024
Job Description:
Xpedient is a full-service 3rd party logistics provider. We have
experience helping a diverse client base in warehousing services,
transportation management, supply chain management, order
fulfillment and labor needs.SummaryAs a Lead Generation Specialist,
you will play a pivotal role in driving our market research and
lead generation efforts. You will proactively reach out to
potential companies (buyers) and serve as a vital point of contact
for these prospects. This role presents a unique opportunity to
make a substantial impact on the company's growth trajectory. Your
efforts will directly influence our ability to penetrate new
markets and expand our customer base. This is an ideal position for
someone who thrives in a fast-paced environment and is driven by
results.Key Responsibilities
- Customer Acquisition: Strategically identify and acquire new
customers while expanding our existing network to drive the sales
of our products within the US and Canada. Your role will involve
creating targeted outreach strategies that resonate with potential
buyers.
- Cold Outreach: Execute a high volume of effective cold calls
and cold email campaigns to establish initial connections with
prospective customers. You will craft personalized messages that
effectively communicate our value proposition and address the
specific needs of each target.
- Growth and Digital Marketing Campaigns: Oversee campaigns
designed to drive growth and opportunity, utilizing channels such
as email marketing, LinkedIn InMail, LinkedIn Sales Navigator, and
LinkedIn ads.
- Communication Development: Draft and refine compelling external
communications that engage potential buyers and reflect our brand
voice. Your writing should be clear, persuasive, and designed to
facilitate further conversation.
- CRM Management: Maintain meticulous records of all
communications in Xpedient's CRM system, ensuring accurate tracking
of interactions, follow-ups, and lead statuses. Measure success
rates in generating leads. This data will be crucial for analyzing
outreach effectiveness and informing future strategies. Provide
regular (weekly, biweekly, monthly) CRM performance metrics and
conversion status reporting to sales, marketing, and executive
leadership.
- Technology Research and Implementation: Conduct ongoing
research to identify and implement innovative technologies and
tools that can enhance the efficiency and effectiveness of the
Business Development team. Stay informed about industry trends and
advancements to ensure our strategies remain cutting-edge. Utilize
tools to determine the best follow-up methods with potential
clients to drive conversion and enhance marketing automation reach
and impact.
- Market Analysis: Perform comprehensive market analyses to
uncover lucrative opportunities for growth. This will involve
evaluating market dynamics, identifying emerging trends, and
providing actionable insights to inform our strategic
direction.
- Collaboration with Lead Generation Partners: Work closely with
our lead generation partners to align on the overall growth
marketing and demand generation strategy, ensuring the acquisition
of qualified leads and an increased overall close rate.
- Networking and Relationship Building: Actively participate in
industry events, trade shows, and networking opportunities to build
relationships with potential clients and industry influencers. Your
ability to forge connections will be instrumental in expanding our
reach and visibility.Qualifications
- Experience in sales and/or lead generation, with a proven track
record of successfully acquiring new customers and driving revenue
growth is a plus.
- Experience with lead generation techniques and methodologies,
including familiarity with CRM systems and lead tracking tools is a
plus.
- Experience running successful outbound campaigns using LinkedIn
InMail, LinkedIn Sales Navigator, and outbound email tools is a
plus.
- A proactive mindset characterized by strong initiative, high
motivation, professionalism, and reliability. You should be able to
take ownership of your responsibilities and deliver results
consistently.
- Flexibility, adaptability and a proactive approach are
essentials.
- Bonus: An established network within the 3PL, Labor,
Warehousing, and Transportation sectors will provide a significant
advantage and enhance our competitive positioning in these
markets.Additional Skills and Attributes
- Analytical Skills: Ability to interpret data and draw
meaningful insights that can inform strategic decision-making.
- Creative Thinking: A knack for developing innovative outreach
strategies and marketing campaigns that capture attention and drive
engagement.
- Strong Communication Skills: Excellent verbal and written
communication skills are essential for effective outreach and
relationship building.
- Public Speaking Skills: Proficiency in delivering presentations
and engaging with audiences effectively, both internally and
externally.
- Project Management: Strong organizational skills and the
ability to manage multiple tasks and priorities simultaneously.Must
be able to successfully pass a background check and drug screen.
Xpedient Logistics is an Equal Opportunity Employer. Xpedient
offers competitive wages, insurance benefits (medical, dental,
vision and life), paid time off and holidays.
Compensation details: 60000-65000 Yearly Salary
PI23941849b83a-37248-35659970
Keywords: Xpedient Logistics, East Lake , Lead Generation Specialist, Other , Groveport, Florida
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